Motion design work developed for Rufus Social, a performance-focused digital agency.
The pieces were designed for paid social campaigns, adapting to multiple formats and platform requirements.
The project included animated ads and scalable After Effects templates built for efficiency and fast iteration.
Templates were built in After Effects to allow fast content swaps and format adjustments, ensuring consistency across campaigns.
Each ad was structured for quick message delivery, prioritizing design brand consistency, clarity, pacing, and strong visual hierarchy within short runtimes.
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